Build Your Brand. Stand Out. Get More Calls.
In South Florida’s highly competitive home services market, roofing, plumbing, and lawn
care companies face a constant battle to earn attention, trust, and leads. While many rely on
Google Ads, SEO, or word-of-mouth, there’s a powerful marketing lane most are missing:
broadcast TV, radio, and streaming (CTV/OTT) advertising.
At Sunray Media Consultants, we specialize in helping local service businesses stand out and
scale through smart, affordable media strategies. Here’s why traditional and digital
broadcast still matter—and how we help roofing, plumbing, and lawn care pros grow their
brand.
1. Most Home Service Ads Sound the Same—TV Helps You Stand Out
Whether you’re a roofer, plumber, or lawn care expert, your business might offer top-tier
service—but if all people see is a generic Google ad, they’ll never know it.
TV, radio, and streaming ads bring your brand to life—with your voice, your team, your
values.
Visual storytelling builds trust and recognition.
Emotional connection drives word-of-mouth referrals.
60% of consumers say they trust TV ads more than digital ones (Nielsen).
2. Local TV Isn’t Just for Big Brands
Many small service businesses assume TV is out of reach—but that’s no longer true. With
Sunray’s expert media buying, we help companies:
Get affordable airtime on local stations like WSVN, WPLG, Telemundo, and Univision.
Use hyper-local ZIP code targeting on streaming platforms like Hulu, Roku, and
YouTube TV.
Build campaigns that fit seasonal peaks like storm season, plumbing emergencies, or
spring yard care.
3. Radio Builds Familiarity in a Noisy Market
South Florida is car-heavy, and that means lots of radio listeners. From FM and AM to
iHeartRadio and Spotify, radio gets your message heard again and again.
Radio works great for brand recall when paired with TV or streaming:
Reach bilingual audiences with stations like Univision Radio or La Nueva 88.3
Target home improvement hours or weekend project listeners.