Fractional Marketing
Is coordinating your marketing becoming a second job? Let’s win your time back.
Even with specialists in place, you may be the one connecting strategy, content and campaigns. Our fractional marketing team runs the agreed work for your South Florida business through one plan and one point of contact, so the hours you spend chasing marketing go back to running the business. Already have a marketing department? We work as an extension of it, adding in-house expertise where you need it.
The Traditional Cost vs. Our Fractional Team
A clear advantage over hiring in-house.
Hiring in-house or juggling separate agencies carries hidden costs and gaps. Here is how the two compare. Already have a team? See how we extend it ↓
Full-Time In-House Team
What hiring your own department costs.
- High annual salaries: $200K+ in fixed costs.
- Recruitment & training time: delays before the work starts.
- Benefits & overhead: healthcare, office space, software.
- Limited skill sets: a small team rarely covers every channel.
- Management required: your time goes to managing people.
Our Fractional Team
A complete department, at a fraction of the cost.
- Fraction of the cost: one predictable monthly investment.
- Coordinated expertise: specialists work from one agreed plan.
- Defined scope: your proposal lists the services and costs included.
- Full specialist team: an expert for every channel.
- Fully managed service: we handle strategy, execution and reporting; you get your time back.
What our fractional team manages for you
One team across all of your marketing.
We handle the details so you can run your business.
Video Production
Commercials and social video, from concept to a finished product you own.
02Audio Commercial Production
Radio and streaming audio spots, from script and voice to a finished mix.
03TV & Radio Media Buying
Planning and buying your airtime on South Florida TV and radio.
04CTV & OTT Streaming TV Ads
Your commercial on streaming TV (Hulu, Roku, YouTube TV), targeted by ZIP code and audience.
05Digital Advertising
Paid search and social campaigns that bring in leads.
06Google Local Services Ads (Pay-Per-Lead)
Top-of-Google ads with a Google trust badge. You pay per lead, not per click.
07ChatGPT & AI Assistant Ads
Sponsored placements inside ChatGPT and other AI assistants, plus the groundwork so AI recommends you.
08Local SEO
Rank higher in local search and map results.
09Brand Strategy
One look and one message on every channel.
10Social Media Management
Content and community that keep you top of mind.
11Websites & Landing Pages
Websites and landing pages built around your brand that turn visitors into customers.
12Google Business Profile Optimization
Your Google Maps and local search listing, set up, optimized and kept active.
13Outdoor Advertising
Billboards and transit ads across South Florida.
One plan. One point of contact.
Your account manager keeps strategy, production and campaigns moving together. You have one place to talk priorities and progress.
Already have a marketing department?
We work with your team, not instead of it.
Many of our clients have a head of marketing or an in-house department. We work as an extension of that department and add in-house expertise where it’s needed: media buying, production, specialists and extra capacity. Your team keeps the strategy and the relationship.
Independent media buying
We plan, negotiate and place TV, streaming, radio and outdoor, then hand your manager the numbers.
Production on call
TV, streaming and radio spots, social video and websites, produced to your team’s brief.
Specialists you don’t have on staff
Local SEO, Google Business Profile, AI-assistant visibility, paid search and social, when the team needs them.
Extra hands when it’s busy
Launches, seasons and campaigns that need more capacity than your team has this month.
Your head of marketing stays in charge. We report to them, work inside their plan and fill the gaps, so the department gets more reach and more hands without adding headcount.
Stop struggling with marketing. Start growing.
Ready for better marketing without the overhead?
Our fractional team has the specialists you need to stand out in South Florida. Book your free, no-obligation marketing diagnostic today.
You’ll receive
- A competitive market analysis.
- A custom marketing roadmap.
- Immediate improvement recommendations.
- A transparent, no-obligation proposal.
You get all four from one hour with us.
Start with the free diagnostic
Find out what a marketing department would do for your business.
Start with the complimentary diagnostic: an hour on your marketing, your spend and your competitors, ending in a written plan. No charge, no obligation.