Industry trends & marketing insights
Industry trends and marketing insights for South Florida businesses.
Ideas, field notes and practical guides from the Sunray Media Consultants team. Advertising, video, local SEO, social media and growing a business in South Florida.
Social Media Isn’t Just for Kids Anymore. If Your Business Isn’t There, It Might as Well Not Exist
YouTube and Facebook are used by a majority of Americans in every age group, Facebook use peaks among adults 30 to 49, and U.S. internet users spend almost 21 hours a week on socia…
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Digital Audio: Undervalued, Underestimated and Extremely Powerful for Local Businesses
U.S. internet users spend 7 hours and 23 minutes a week with streaming music, 73.7% listen every week, and nearly half listen to podcasts weekly. Digital audio reaches customers wh…
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Americans Stream More TV Than Anyone in the World: 10 Hours a Week
U.S. internet users spend 10 hours and 11 minutes a week watching streaming TV, the most of any country and about double the worldwide average. Streaming now makes up 60.9% of the …
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The World’s Most-Visited Websites in 2026, and What They Mean for Your Business
Google gets 86.2 billion visits a month, YouTube holds people for 19 minutes a visit, and ChatGPT is now the fifth most-visited website in the world. Similarweb’s 2026 ranking is a…
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44 Hours a Week Online: Your Customers Already Work a Second Full-Time Job
U.S. internet users spend 44 hours a week consuming online media, more than a full-time job and nearly 10 hours above the global average. The trend is here to stay, and a business …
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1 in 5: Why TikTok Is No Longer Optional for Businesses
About 1 in 5 U.S. adults now regularly get news on TikTok, up from 3% in 2020, according to Pew Research Center, and 44% of adults 30 to 49 use the app. TikTok is mainstream. Busin…
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You Wear Too Many Hats. Let Sunray Media Consultants Run Your Marketing
Local business owners are the CEO, HR, bookkeeper and marketing manager all at once. A marketing manager costs a median $161,030 a year. Sunray works with every media rep, plans an…
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How Local Dentists in South Florida Can Benefit from Video Streaming Marketing and Working with Sunray Media Consultants
72.6% of U.S. adults are afraid of the dentist, and more than 200,000 dentists compete for them. Patients choose the practice that already feels familiar. How streaming TV commerci…
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Should You Stop Advertising in a Downturn Economy? Do the Opposite
When the economy slows, most businesses cut advertising first. The research says that’s backwards: competitors going quiet leaves more open share, the media has more inventory to s…
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How Much Should You Budget for Advertising? The Honest Answer
The most common question we hear has no single answer: U.S. companies spend anywhere from 6% to 15.5% of revenue on marketing depending on what they sell, and a new business spends…
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News Dominates: Why Your Commercial Belongs in Local and Cable News
The most loyal audience on TV watches the news, the same newscast every night. Fox News holds about two-thirds of cable news; 65% of U.S. adults get news from their local station; …
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Why Sports Is King: Put Your Commercial in the Game Your Customers Never Miss
Local fans follow their team every game, all season, and that loyalty is built-in frequency for your commercial. Sports took 96 of the 100 most-watched telecasts of 2025 and nearly…
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A Great Location Is Not a Marketing Plan
“We’re in a great location, we don’t need to advertise.” Owners who say it often close within months. The neighborhood turns over every year, competitors open every day, and only a…
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If You’re Not Seen on Social Media, You Don’t Exist: Why Content Creation Needs a Team
Your customers spend more than two hours a day in the feed, at every age, and they get their news and recommendations there. Constant content is the only way to stay visible, and i…
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Why Local Radio Still Works: 27 Minutes a Day No Other Medium Can Reach
Local radio reaches 92% of U.S. adults every month and owns the car: 83% of the ad-supported audio people hear while driving. Add local DJs listeners trust, and you have a medium t…
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How Do You Know Your TV and Streaming Ads Are Working?
Digital gives you clicks by morning. TV and streaming work like farming: plant, stay consistent, and they produce more than most owners expect. Here is what U.S. research says abou…
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Customers Don’t Buy From Businesses They’re Not Aware Of
Only about 5% of any market is ready to buy right now. The other 95% will be, eventually. If your marketing only chases the 5%, you are competing in the most crowded auction in tow…
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AI Basics for Local Business Owners: How to Get Hours Back Every Week
Webinar replay: Jerry Martinez walks chamber members through the AI tools he uses every day, builds a plan, a flyer, an email and a report live, and answers the questions owners as…
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AI Isn’t Coming. It’s Here, and It Decides How Your Business Gets Found.
Jerry Martinez told the Tamarac North Lauderdale Chamber of Commerce how AI already answers, shops and acts for your customers, why hope is not a strategy, and how streaming TV put…
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Waiting for AI to Recommend Your Business? That’s Not a Plan.
A customer’s circumstances create the need. Your marketing helps them understand why your business fits. Here’s why AI discovery belongs inside a broader plan for awareness, consid…
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Jerry Martinez Talks CTV and Streaming Advertising on Guiding Brands
Jerry Martinez joins Karen Vick on The Guiding Brands Podcast to discuss streaming advertising. Listen to the episode and explore CTV basics for your business.
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Sunray Media at Jupiter Festival Miami: Meeting William Mellis
Watch Sunray Media’s three-day Jupiter Festival Miami recap, including our interview with CEO and co-founder William Mellis.
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Which Advertising Media is Right for Your Business?
Choosing the right advertising media for your South Florida business can be overwhelming. With so many options available, it can…
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5 Signs Your South Florida Business Needs Marketing Help
And How Sunray Media Can Fix It! 1. You’re not seeing a return on your marketing investment. If you’re spending money…
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How to Craft an Irresistible Marketing Strategy in South Florida?
A well-crafted marketing strategy is essential for the success of any South Florida business. But with so many options available,…
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Boost Your Local SEO: Ranking High in South Florida Search Result
In today’s digital age, local search engine optimization (SEO) is more important than ever. If your South Florida business isn’t…
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Leveraging Social Media Success: Top Strategies for South Florida
Social media has become an integral part of modern marketing. If you’re not utilizing social media platforms to reach your…
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Content Marketing That Converts: Engaging Strategies
Content marketing is a powerful way to attract and engage your target audience in South Florida. By creating high-quality content…
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Measuring Marketing Success: Key Metrics for Small Businesses
In order to improve your marketing efforts, it’s essential to track your progress and measure your results. By monitoring key…
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The Future of Marketing in South Florida: Trends to Watch
The marketing landscape is constantly evolving, and it’s important to stay up-to-date on the latest trends. In this blog post,we’ll…
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Marketing on a Budget for South Florida Small Businesses
Marketing doesn’t have to be expensive to be effective. Even small businesses in South Florida can benefit from a well-executed…
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How Local Service Businesses Can Stand Out in a Crowded South FL
Overview In the bustling and competitive local markets of South Florida—especially in industries like plumbing, roofing, electrical, dental, and law—it’s…
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Why Strong Brands Stay Afloat—Even When the Economy Doesn’t
In today’s unpredictable economic landscape, many businesses retreat—cutting back on marketing, slashing budgets, and putting growth on hold. Yet some…
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Why South Florida Home Services Should Use TV & Radio Ads
Build Your Brand. Stand Out. Get More Calls. In South Florida’s highly competitive home services market, roofing, plumbing, and lawncare…
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