Case study · Media buying
Same budget. 6.6× more exposure.
Why the right team matters. A local business spent $5,000 a month to reach 50,000 people. We read the data, renegotiated the buy and placed the same budget where it worked harder. The result: 333,333 impressions a month for the same $5,000, a campaign that would have cost $33,333 at the old rate.
Monthly impressions for $5,000
6.6× the exposure.
$0 more spent.
Ad spend efficiency
More impressions without a bigger budget.
CPM is the cost to reach a thousand people. The old campaign paid $100 per thousand. After we reviewed the data and renegotiated the placements, the same money bought the same audience at $15.
| Metric | Before · old campaign | After · optimized by Sunray |
|---|---|---|
| Monthly ad budget | $5,000 | $5,000 |
| CPM (cost per 1,000 impressions) | $100 | $15 |
| Total monthly impressions | 50,000 | 333,333 |
| Cost of 333,333 impressions at the old rate | $33,333 | $5,000 |
| Savings from improved efficiency | — | $28,333 a month |
Figures are from a South Florida client campaign we took over, rounded for readability. Impressions measure how many times the ad was shown, not sales. Rates vary by market, channel and season; results for one campaign do not guarantee future performance.
What the right team does differently
Placing the campaign is the easy part. We get you the right deal.
Anyone can hand a budget to a station or a platform. The value is in what happens before the order is signed and after the campaign starts.
We look at the data
Ratings, audience delivery, past performance and what each placement costs per thousand people reached, before we commit a dollar.
We negotiate
Twenty years of buying South Florida TV, radio, streaming and digital means we know what the rate should be, and we push for it on every campaign.
We make sure you get the right deal
The right stations, programs, times and platforms for your customers, at a price that makes the budget stretch, not the first package offered.
We get the most value out of it
Once it runs, we track delivery and move money toward what works, so the same budget keeps buying more every month.
Already running ads? Send us the invoices and we’ll show you what the same budget should be buying.
TV & Radio Media Buying →Get more from every dollar
Ready to see what your budget should be buying?
Tell us what you spend today and where it runs. We’ll come back with an honest read on the rates and a plan to stretch the same budget further.