You Wear Too Many Hats. Let Sunray Media Consultants Run Your Marketing

If you own a local business, you already have more jobs than hours. You’re the CEO, the head of HR, the bookkeeper, the customer service department and, somewhere at the bottom of the list, the marketing manager. Marketing is the job that grows the business, and it’s usually the first one that gets squeezed. That’s the job Sunray Media Consultants takes off your plate.

The marketing job nobody sees

Running your own advertising isn’t one task. It’s a dozen, and they never stop:

• Taking calls and emails from the TV station rep, the radio rep, the cable rep, the streaming rep, the billboard company and the newspaper.
• Comparing proposals that are each written to make that station look like the best buy.
• Deciding how much to spend, where, and for how long.
• Getting commercials, social posts and ads made, approved and delivered on time.
• Checking that the ads you paid for actually ran, and that the invoices match.
• Figuring out which of it is bringing in calls, and which isn’t.

The options keep multiplying. In May 2026, Nielsen measured U.S. TV viewing split across streaming (48.6%), cable (20.4%) and broadcast (19.2%), and streaming alone is spread over dozens of services. Then add radio, Google, Facebook, Instagram, YouTube, TikTok and billboards. Every one of them has a rep, and every rep wants a meeting with you.

Hiring someone to do it is expensive

The obvious fix is to hire a marketing manager. The U.S. Bureau of Labor Statistics puts the median pay for a marketing manager at $161,030 a year (May 2024), before benefits, payroll taxes, software and the months it takes to recruit and train. And one person rarely knows how to buy TV, negotiate radio, run streaming campaigns, manage Google and social ads and produce video.

With Sunray, you get a full team for the price of a monthly fee: media buyers, video and audio producers, digital and social specialists and a strategist, all working from one plan. That’s what we mean by fractional marketing.

One point of contact for every media rep

When you work with us, the reps call us, not you. We:

1. Handle every rep. TV, cable, radio, streaming, outdoor, Google, Meta and the rest. You get one phone number and one monthly report instead of a dozen.
2. Compare proposals side by side. We look at who actually watches and listens, not the rep’s pitch, and choose the stations, programs and placements that reach your customers.
3. Negotiate the rates. We buy media every month, and we know what it should cost. We took one client from $100 to $15 per thousand impressions on the same budget. See how.
4. Verify and reconcile. We check that what you bought ran when it was supposed to, and that the invoices match the order.

A budget planned around your goals, not a rep’s quota

Small businesses aren’t spending pocket change. Intuit’s 2025 survey of U.S. small businesses put the average advertising budget at about $78,000 a year, and 92% of owners planned to hold or increase it. Money like that deserves a plan.

We start with what you need: more calls, more new patients, more cases, more booked jobs, or more people through the door. Then we build the budget backward from that goal, choose the mix of media that reaches your customers, and set a level you can keep for twelve months. Every month we review the calls, leads, website traffic and sales with you and move money toward what’s working. Our guide on how much to budget for advertising walks through how we set the number.

Whatever your business, the job is the same

• Dental offices. You’re treating patients all day. We put your dentists and staff in front of the neighborhood so new patients already feel like they know you. Dental marketing.
• Law firms. You’re in court and with clients. We handle the TV, radio, streaming and digital that keep the phone ringing with the right cases. Legal marketing.
• Air conditioning and plumbing companies. You’re running trucks and crews. We make sure you’re the first name homeowners think of when the AC dies in August, and that you show up at the top of Google when they search. Home services marketing.
• Restaurants, retailers and other local businesses. Same idea: you run the business, we run the marketing that brings customers in.

What you get back

• Your time. No more rep meetings, proposal comparisons or chasing invoices.
• One plan. Every channel working toward the same goal, with the same message.
• Better rates. Negotiated buys instead of rate-card prices.
• Clear answers. A monthly review that tells you what’s working in plain language.
• A team that’s on your side. We don’t work for the stations. We work for you.

You started your business to do what you’re good at. Let us handle the marketing. Book a free marketing diagnostic and we’ll look at what you’re spending today, who’s calling you, and how much of your time we can give back.

Sources

• U.S. Bureau of Labor Statistics, Occupational Outlook Handbook: Advertising, Promotions, and Marketing Managers (median pay for marketing managers, May 2024).
• Intuit SMB MediaLabs, Small Business Advertising Trends 2025 (1,006 U.S. business owners and marketing leaders).
• Nielsen, The Gauge, May 2026, as reported by MediaPost.
• Sunray Media Consultants, ad spend efficiency case study.